My work examines how communication platforms facilitate interactions between consumers and between consumers and brands, and the impacts these of platforms on the marketplace and society.

I focus on individual consumers, and investigate these problems using mixed methods including gathering large data sets and examining them through econometric modeling and text analysis, in conjunction with experimental methods.

My work has appeared in journals including the Journal of Marketing, Journal of Marketing Research, Management Information Systems Quarterly, the International Journal of Research in Marketing, and the European Journal of Marketing.